- Client
- Topicus · ING
- Documented Outcome
- Product Video
- Key Metric
- ING: 'no more hours-long demos' — video-first onboarding adopted
The Situation
Topicus has a platform in active use at ING. Every new user required hours-long live demo sessions — high barrier, scarce sales time, inconsistent delivery.
What We Built
Produced a suite of platform walkthrough videos: explainers, trainer walkthroughs, and feature demos covering the full product. Presented at an ING meeting as a direct replacement for live sessions.
Result
ING decided after the meeting: no more long demos. Videos became the standard onboarding and explainer format. Zero scheduling overhead for repeated sessions.
Key Metric
ING: 'no more hours-long demos' — video-first onboarding adopted